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BACK IN 2001, BMW Films debuted. The eight Internet videos brought together top-notch creative talent, married it with a brand and showed how the Internet could be a distribution platform [...]

BUYING THE SEARCH term 'Honda' makes sense for Honda, but why is the automaker also buying 'chocolate,' 'banana splits' and 'gossip?' Because some advertisers, like Honda, are taking a broader [...]

LIKE ITS SOCIAL NETWORK brethren, Facebook is hoping to find the key to embedding advertising into its site without alienating fickle users. Next month, the Palo Alto, Calif.-based company will [...]

NIKE SOCCER THIS WEEK will unveil JogaTV, a downloadable branded video player that pipes content directly to the desktop. The player works in concert with Joga.com, a social networking site [...]

Maybelline is taking a page from the MySpace playbook and inviting visitors to create and share content on its new site for its Pure makeup line. WhatisPure.com, created by Avenue [...]

THE BBC NEXT WEEK plans to use RSS to spike its online ads with news headlines, joining others, including Diet Coke and Nasdaq, that have tapped the emerging medium. RSS [...]

The article discusses mobile marketing techniques of brands through iTunes App Store's software applications. The author provides a list of brands who have successfully demonstrated mobile marketing such as food and beverage company Kraft, outdoor apparel company The North Face, and financial service company Bank of America.

The article focuses on the advertising agency R/GA. The agency specializes in Internet advertising and marketing and its revenues grew 20 percent in 2008, a difficult year for the industry in general. Chief Executive Officer (CEO) Bob Greenberg states that the firm's success is that it offers a wide range of digital services, including Web site development and the creation of branded application software.

The article focuses on Internet display advertising on Web sites. Display advertising has come to account for far less advertising spending and revenue than advertising linked to Internet searches. The development of automated Internet advertising exchanges, which will allow advertisers to more narrowly target their display advertising, may halt its decline.

The article examines the use of so-called "social media," a term encompassing online social networks and microblog services such as Twitter and Facebook, in Internet marketing. Corporations are increasingly investing in such marketing as an alternative to advertising in traditional mass media, despite uncertainty as to its rate of return. PepsiCo, which has made a large commitment to social media, is one of the companies used as an example.

The article focuses on Internet marketing efforts of Dell Computer Corp. The company's head of marketing, Mark Jarvis, engaged with bloggers and other Internet users to reverse its unfavorable image. Jarvis notes that hostile comments from consumers can obtain prominent display in Google Web searches for a company's name. INSET: Brands Turn to Micro-Blogging.

This article reports on digital design and its shift from websites to interactive applications for consumers where content is as important as appearance. The article discusses changes in the way that consumers interact with and approach the Internet, as well as how marketing has had to adapt to keep up with consumers' online experience and needs. Examples of specific companies, digital tools, and interfaces are also provided. INSETS: KEY INSIGHTS;Top Digital Design Blogs.

The article focuses on efforts by Internet search engine firms such as Google and Yahoo to offer advertising with video and audio content as more of their users seek video on the Web. Google users who typed in the name of motion picture character "Jason Bourne" saw a picture of the actor Matt Damon, who plays the role, appear in the banner advertising space. Analysts said Google's next step will be to show advertisements on search result pages.

The article examines the failure of Bud.tv, a branded Internet video entertainment channel created by Anheuser-Busch in an interactive marketing endeavor aimed at young men. The site has been pulled for a redesign, after the number of viewers fell too low to be measured in April 2007. Content on Bud.tv could not be transferred to online video social networks, nor was it available for iPod downloading.

The author reports on the role of technology in advertising by discussing the purchase of 24/7 Real Media Inc. by WPP Group plc and the purchase of aQuantive Inc. by Microsoft Corp. Plans made by both companies are discussed. The conflicts of interest which may arise with these mergers along with the effects on advertising are mentioned.

The article presents information on the achievements of the company "Tribal DDB." As Web ad spending begins to soar, big-brand Tribal DDB clients like McDonald's, Pepsi and Philips are waking up to the Internet as a place to drive deeper engagement with their customers. Beyond award-show laurels, Tribal DDB exemplified the maturity of digital marketing, showing throughout its global network the kind of innovative, idea-driven programs unique to interactive. Tribal this year set up seven practice areas in different offices--wireless, gaming and health care, among others-- that allow Tribal DDB offices to tap worldwide expertise in emerging areas.

The article reports that advertising agencies are moving ahead both technologically and creatively. Fully one-third of Interpublic Group Inc.-owned RGA's 315 employees are technologists, which explains its ability to create cutting-edge campaigns. But those tech-minded people need to know what the other hand is doing, which is why chairman Bob Greenberg is breaking down the agency's departments in favor of a group structure, with technologist sitting side-by-side with creative director, writer, art director and account manager.

The article reports that Groupon is kicking off its most ambitious marketing blitz at the Super Bowl amidst a raft of would-be competitors with distribution powers to rival its 50 million subscriber base.

The article examines the use of so-called Internet advertising exchanges by mass media industry firms for the sale of advertising on their Web sites. Such exchanges allow for the automated buying and selling of Internet advertising based on real-time marketing research data. Companies including Time Inc. and NBC Universal are creating their own exchanges to maintain more control over Internet advertising prices.

The article discusses the effects of the iPad tablet computer produced by Apple Inc. on periodical publishing finance. Publishers had hoped that iPad users would purchase application software for the computer which would allow them to read periodicals on the device, but sales have been very small compared to sales of the iPad itself. Pricing issues for the software, and for related Internet advertising sales by the publishers are considered.

The article explains how audience targeting that use real-time bidding works for advertisers. An increasing number of advertisers are seeing benefits from using new technology tools, and deep pools of data to find the audiences they want without having to rely on content. The implications for publishers of this shift to audience buying are discussed.

The article focuses on the Internet industry firm MySpace, operator of the online social network of the same name. Efforts of MySpace to compete with the much larger social networks Facebook and Twitter are examined, particularly the company's close relationship with the music trade, which uses MySpace for Internet marketing of musicians and music releases.

The article examines how games, especially Internet games, alter human behavior. Research on how competition alters human behavior, often in irrational ways, is discussed. The use of consumer reward programs which use elements of game mechanics in Internet marketing is considered. The use of digital tracking systems to create competitions which encourage socially positive behaviors such as water conservation or exercise is considered.

The article discusses the increased demand for public relations (PR) expertise in the area of social media marketing. Some PR agencies provide communication, strategic and creative services. Advertising agency Razorfish hired Cristina Lawrence as director of social media in November 2009. The marketing strategies of the marketing firm The Barbarian Group are also discussed.

The article discusses Internet industry company Google Inc.'s efforts to expand into the field of so-called "social media" such as online social networks and microblogs. The company's 2006 advertising marketing agreement with online social network MySpace did not prove profitable, and its attempts to create social media under its own brand have had mixed results. The problem of translating the company's technology to social media are considered.

The article reports on a recreated web site which was created for the candy Skittles in 2010 and discusses the factors that led to the recreation.

This article reports that the use of Twitter for marketing purposes has increased among some popular and some unknown brands. Many marketers are using Twitter as one of their key content-sharing options. Universal Pictures used Twitter to advertise its movie "The Vampire's Assistant" and Coca-Cola is using the microblog for its campaign with the World Cup.

The article examines marketing by the household electronics industry. Companies including Intel are creating branded virtual reality Internet games in association with Internet entertainment industry firms such as Zynga. So-called "social gaming" combines the elements of multiplayer Internet games with those of online social networks.

The article discusses the journal's selection of R/GA as the digital agency of the decade. According to the author R/GA founder and chief executive officer (CEO) Bob Greenberg has been at the forefront of new developments in the field of interactive marketing and the use of digital technology. Among its most well known marketing creations was NikeID, an application which allowed consumers to develop their own shoes online.

The article reports that an increasing number of Internet industry firms engaged in wholly electronic commerce are turning to television advertising as a means of marketing their Web sites. These companies have been following the example of Webcasting firm Hulu, which enjoyed explosive growth in users following a February 1, 2009 Super Bowl advertisement.

The article examines an advertising campaign by the fast food restaurant chain Carl's Jr. The company was assisted by Internet industry firm Google in finding eight independent Internet video producers whose work has been popular on the Web site YouTube, which Google owns. These persons will produce Internet video advertising for a new hamburger to be marketed by Carl's Jr.

This article focuses on the impact of real-time communication on marketing. Internet channels such as Twitter have challenged markets to keep up with the speed of messaging. Topics include display advertising, banner advertising, live customer service, and the use of live chat and live video in advertising.

The article examines a so-called "cause" marketing campaign by retail chain store company Target Corp. The campaign uses the online social network Facebook to ask Internet users to choose from a list of charities to which Target will donate $3 million. The Internet users are then asked to communicate their selections on their own Facebook pages.

The article examines how corporate marketers are employing Twitter and other online social networks to create face-to-face meetings with groups of consumers. The National Hockey League (NHL), employed Twitter to create so-called "Tweetup" parties of hockey fans in 23 cities in the U.S. and Canada to mark the start of the 2009 hockey playoffs.

The article examines the advertising and marketing of the dairy industry group the California Milk Processor Board (CMPB). The group has expanded into Internet marketing with a downloadable Internet game related to its "White Gold" advertising campaign created by the agency Goodby, Silverstein & Partners. CMPB has increased its spending on Internet marketing and cut back on television advertising.

The article examines the use of so-called "mommy bloggers," mothers who blog on child-rearing and other issues, in marketing. Companies including Wal-Mart Stores and Procter & Gamble have attempted to capitalize on the popularity of these blogs with women in a variety of ways, ranging from sending out free samples to bloggers in the hope they will discuss the product to actually hiring several of the most prominent bloggers to create advertising.

The article examines an Internet advertising campaign by household electronics firm Sanyo for a product launch of a digital camera. The company has hired so-called "video bloggers" whose work is popular on the Web site YouTube to create advertising for the camera. The artists will be paid according to the audiences their advertising attracts.

The article reports that Internet advertising and marketing spending has seen a far slower rate of growth due to the recession. Internet advertising had been the fastest growing segment of the advertising industry, but spending for it is forecast to actually decline in 2009. This will seriously affect the finances of the advertising agencies, many of them relatively new businesses, which specialize in Internet advertising.

The article focuses on Hyundai Think Tank, a Web site created by the automobile industry firm Hyundai North America. The site is an interactive online social network whose access is limited to 1000 persons who have expressed interest in Hyundai automobiles at industry events such as trade shows, and is used for marketing and product management research.

The article reports that corporations including Panasonic and American Express are sponsoring blogs and bloggers to provide content relating to their products and services. The content is not advertising. Bloggers post their own opinions, but the companies provide financing for such activities as travel to trade shows.

The article focuses on "Style Series Presented by Diet Coke," an Internet television program created by the Coca-Cola Co. to market its diet soft drink. The program will be presented on various forms of digital media, including on billboards, through cellular telephone services, and on Diet Coke's Web site and on Internet advertising on other Web sites.

The article reports that a marketing survey conducted for the financial services industry firm Charles Schwab & Co. indicated that maintaining a mix of traditional and digital marketing spending was still the most effective means of marketing management. The survey found that while many customers made their first contact with the firm via the Internet, television and print advertising had convinced them to do so.

The article examines how corporate marketers are creating alliances with Internet video producers to create original Web programming as a venue for Internet advertising. A deal between Microsoft Corp. and Xeni Jardin, creator of the popular blog "Boing Boing," is presented as an example. Jardin will create a video version of the blog with financing from the company.

The article examines the awards presented at the 2008 International Advertising Festival in Cannes, France. "Voyeur," an advertising campaign created for Home Box Office subscription television by the agency BBDO New York, won awards in a number of different categories, but not the festival's most prestigious prizes. This indicates the difficulty in evaluating advertising presented in the wide variety of media used in the 2000s.

The article reports that Hulu.com, the Web site which presents television programs owned by NBC Universal and News Corp. on Internet television, is seeking bids from advertising agencies. The Web site wants an agency to create television advertising which will increase its share of Internet users, which was at 2.5 million visits in March, 2008.

The article focusses on Intel's plans to develop a new social marketing initiative that will seek to escape the constraints of time based campaigns and make an effort to get closer to thee company's customers. The initiative will involve iTopia, a section on the company's website that will let information technology professionals chat with engineers in an effort to address customer needs and suggestions.

The article discusses always-on advertising. Always-on marketing is done online, after traditional flight-based advertising is done, allowing companies to continue conversations with consumers after other advertising is done. This article focuses on online social networks, search engines such as Google, and corporate-sponsored Web sites. Marketing campaigns that were extended on Web sites are given, including Reebok's Web site Goruneasy.com and Sheraton Hotels' Web site Sheratonwave.com.

The article discusses how several brands are developing mobile applications, rather than use the cell phone as just a venue for media buys. Some of the brands are using their large distribution and marketing channels to promote the utilities. The move by brands to create applications comes as surveys show that consumers are concerned that cell phones will turn into another source of advertising exposure. The article examines several efforts being launched from different brands.

The article examines whether advertisers are going to focuses their efforts on social media web sites, such as Myspace.com, Youtube.com and Facebook.com, instead of creating micro-websites. The article explains that advertisers previously would create their own web sites for a product, then spend media dollars promoting that web site. Advertisers have now been able to cut costs by joining an already establish social media web site, and creating their own home page on that site.

The article examines whether advertisers are going to focuses their efforts on social media web sites, such as Myspace.com, Youtube.com and Facebook.com, instead of creating micro-websites. The article explains that advertisers previously would create their own web sites for a product, then spend media dollars promoting that web site. Advertisers have now been able to cut costs but joining an already establish social media web site, and creating their own home page on that site.