Tribal DDB.

The article presents information on the achievements of the company "Tribal DDB." As Web ad spending begins to soar, big-brand Tribal DDB clients like McDonald's, Pepsi and Philips are waking up to the Internet as a place to drive deeper engagement with their customers. Beyond award-show laurels, Tribal DDB exemplified the maturity of digital marketing, showing throughout its global network the kind of innovative, idea-driven programs unique to interactive. Tribal this year set up seven practice areas in different offices--wireless, gaming and health care, among others-- that allow Tribal DDB offices to tap worldwide expertise in emerging areas.