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Brands Tap Web Elite For Advertorial 2.0.
- Source :
- Adweek; 1/12/2009, Vol. 50 Issue 2, p9-9, 1p
- Publication Year :
- 2009
-
Abstract
- The article reports that corporations including Panasonic and American Express are sponsoring blogs and bloggers to provide content relating to their products and services. The content is not advertising. Bloggers post their own opinions, but the companies provide financing for such activities as travel to trade shows.
- Subjects :
- MARKETING management
BLOGS
WEBSITES
MARKETING
FINANCE
Subjects
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 50
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 36146442