Back to Search
Start Over
Brands Grab Web Video's Long Tail.
- Source :
- Adweek; 7/28/2008, Vol. 49 Issue 24, p8-8, 1p, 1 Color Photograph
- Publication Year :
- 2008
-
Abstract
- The article examines how corporate marketers are creating alliances with Internet video producers to create original Web programming as a venue for Internet advertising. A deal between Microsoft Corp. and Xeni Jardin, creator of the popular blog "Boing Boing," is presented as an example. Jardin will create a video version of the blog with financing from the company.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 49
- Issue :
- 24
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 33472885