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Brands Take Social Media Into Real Life.
- Source :
- Adweek; 4/20/2009, Vol. 50 Issue 16, p7-7, 1p
- Publication Year :
- 2009
-
Abstract
- The article examines how corporate marketers are employing Twitter and other online social networks to create face-to-face meetings with groups of consumers. The National Hockey League (NHL), employed Twitter to create so-called "Tweetup" parties of hockey fans in 23 cities in the U.S. and Canada to mark the start of the 2009 hockey playoffs.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 50
- Issue :
- 16
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 38330336