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- Source :
- Adweek; 2/21/2005, Vol. 46 Issue 8, p26-27, 2p, 5 Color Photographs
- Publication Year :
- 2005
-
Abstract
- The article reports that advertising agencies are moving ahead both technologically and creatively. Fully one-third of Interpublic Group Inc.-owned RGA's 315 employees are technologists, which explains its ability to create cutting-edge campaigns. But those tech-minded people need to know what the other hand is doing, which is why chairman Bob Greenberg is breaking down the agency's departments in favor of a group structure, with technologist sitting side-by-side with creative director, writer, art director and account manager.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 46
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 16297802