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Digital Agency of the Decade.
- Source :
-
Brandweek . 12/14/2009, Vol. 50 Issue 44, p24-24. 1/3p. - Publication Year :
- 2009
-
Abstract
- The article discusses the journal's selection of R/GA as the digital agency of the decade. According to the author R/GA founder and chief executive officer (CEO) Bob Greenberg has been at the forefront of new developments in the field of interactive marketing and the use of digital technology. Among its most well known marketing creations was NikeID, an application which allowed consumers to develop their own shoes online.
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 50
- Issue :
- 44
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 47060864