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Marketers' Use of Twitter Goes Beyond Just Tweeting.
- Source :
-
Brandweek . 1/25/2010, Vol. 51 Issue 4, p6-6. 1p. - Publication Year :
- 2010
-
Abstract
- This article reports that the use of Twitter for marketing purposes has increased among some popular and some unknown brands. Many marketers are using Twitter as one of their key content-sharing options. Universal Pictures used Twitter to advertise its movie "The Vampire's Assistant" and Coca-Cola is using the microblog for its campaign with the World Cup.
- Subjects :
- *MARKETING
*MICROBLOGS
*TEXT messages
*ONLINE social networks
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 51
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 47774882