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Groupon's Gamble.
- Source :
-
Brandweek . 1/31/2011, Vol. 52 Issue 4, p11-11. 2/5p. 1 Black and White Photograph. - Publication Year :
- 2011
-
Abstract
- The article reports that Groupon is kicking off its most ambitious marketing blitz at the Super Bowl amidst a raft of would-be competitors with distribution powers to rival its 50 million subscriber base.
- Subjects :
- *MARKETING
*SUPER Bowl (Football game)
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 52
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 57871981