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BBC, Diet Coke test RSS as advertising medium: live feeds of headlines designed to ward off 'banner blindness.'
- Source :
- Brandweek. September 19, 2005, Vol. 46 Issue 33, p11, 1 p.
- Publication Year :
- 2005
-
Abstract
- THE BBC NEXT WEEK plans to use RSS to spike its online ads with news headlines, joining others, including Diet Coke and Nasdaq, that have tapped the emerging medium. RSS [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 46
- Issue :
- 33
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.136511840