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Hyundai Taps 'Inner Circle'

Authors :
Morrissey, Brian
Source :
Adweek; 2/9/2009, Vol. 50 Issue 6, p4-4, 1/3p
Publication Year :
2009

Abstract

The article focuses on Hyundai Think Tank, a Web site created by the automobile industry firm Hyundai North America. The site is an interactive online social network whose access is limited to 1000 persons who have expressed interest in Hyundai automobiles at industry events such as trade shows, and is used for marketing and product management research.

Details

Language :
English
ISSN :
15499553
Volume :
50
Issue :
6
Database :
Complementary Index
Journal :
Adweek
Publication Type :
Periodical
Accession number :
36563053