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- Source :
-
MediaWeek . 1/17/2011, Vol. 21 Issue 2, p17-17. 3/4p. 1 Color Photograph. - Publication Year :
- 2011
-
Abstract
- The article examines the use of so-called Internet advertising exchanges by mass media industry firms for the sale of advertising on their Web sites. Such exchanges allow for the automated buying and selling of Internet advertising based on real-time marketing research data. Companies including Time Inc. and NBC Universal are creating their own exchanges to maintain more control over Internet advertising prices.
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 21
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 57512097