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The article focuses on the advertising agency R/GA. The agency is named winner of the publication's 2009 Digital Agency of the Year for its success in the fields of Internet advertising and interactive marketing. It is noted that in a year when most agencies laid off employees, R/GA expanded several of its branch offices and is attempting to recruit 100 new employees.

Charts are presented evaluating the performance of advertising agencies specializing in Internet advertising in 2008.

The article focuses on the advertising agency R/GA. The agency specializes in digital communications and Internet advertising and marketing services for clients including Nike and Verizon. Founder and Chief Executive Officer (CEO) Bob Greenberg says that the agency's success is due to its ability to make digital communications a permanent part of its clients' marketing plans. INSET: AT A GLANCE.

The article presents an evaluation of the international advertising exhibition and competition held each June in Cannes, France. The festival's awards are considered to be the industry's most prestigious, but some question its relevance at a time when technological innovators such as Google Inc. have challenged the importance of creativity in advertising. In 2008, the festival will present awards in Internet advertising and interactive marketing for the first time.

The article discusses the impact of the Internet on the media industry. The Internet is changing media and advertising from a one-to-many, passive proposition to a many-to-many experience focusing on social connectivity. The biggest change in the media industry is how information is accessed, thanks in big part to online social networking web sites such as Google, Facebook, and MySpace. Advertising is also changing with reliance on sites like the video streaming YouTube to increase publicity.

The article examines comedians and other entertainers who have attracted large audiences to Internet videos they post on the Web site YouTube, operated by the Internet industry firm of the same name. It is noted many of these videos have larger audiences than most cable television programs. The use of popular YouTube personalities such as Justine Ezarik, the comedians Rhett & Link and cosmetics expert Michelle Phan in Internet advertising is considered.

The article discusses business planning at Internet industry company Google Inc. The firm has had mixed results in expanding its operations into areas not related to its Web search engine which dominates that market. Entrepreneur Mark Cuban states that Google's huge cash flow from Web search-based Internet advertising allows it to attempt new ventures without immediate success.

The article focuses on Internet display advertising on Web sites. Display advertising has come to account for far less advertising spending and revenue than advertising linked to Internet searches. The development of automated Internet advertising exchanges, which will allow advertisers to more narrowly target their display advertising, may halt its decline.

The author reports that the web publishing of Turner Network will now include a tool called Nexus that will help Turner's sales force partner with clients in planning advertising. The program will allow the sales team to show specific programming along with data about their audiences from previous campaigns.

The article focuses on advertising executive Bryan Weiner, President of the advertising agency 360i. Weiner is named a winner of one of the publication's 2009 Media All-Star awards. He is cited for his firm's work in enabling marketers to develop the most effective Web search based Internet advertising.

The article focuses on using information about consumers' online social networks, like those through Web site Facebook.com, to market products that a consumer has shown interest in to other members of that consumer's social network. Research by AT&T Labs Research indicates that friends tend to shop alike, and online social networks make it easy for marketers to target consumers' friends. Companies like iCrossing, Lotame, and 33across plan to mine social networking data for social targeting.

The article reports that Home Box Office Inc. (HBO), has signed a partnership deal with Gawker Media under which the media company will take over content creation for the television program "True Blood's" blog, Blood Copy, and run posts across its network of sites. HBO has outsourced the writing work to Gawker. It is reported that Gawker has contracted several contributors to produce the site in an arrangement comparable to magazine's advertorial and custom publishing.

The article reports that advertising agencies which specialize in Internet advertising and interactive marketing are concerned their finances are not immune to the effects of the economic downturn. The agencies have seen rapid growth, but have found that major clients in the automobile and financial services industry are reducing their marketing spending.

The article examines the use of video in Internet advertising. Most Internet advertising still employs traditional "pre-roll" television commercial films. An increasing number of advertising agencies are using more technologically sophisticated means of merging Web video into their Internet advertising, allowing them to present videos in areas such as display advertising and on online social networks.

The article examines a problem in advertising agency management. Agencies which specialize in Internet and digital advertising often find themselves receiving little or no credit for successful advertising campaigns. The larger, traditional agencies with which they collaborate tend to be unduly rewarded for the work. A campaign involving the digital specialist agency EVB and the larger firm Crispin Porter + Bogusky is cited as an example.

A list is presented of five advertising agencies which specialize in Internet advertising and interactive marketing.

The article reports that corporate marketers are reducing their Internet advertising spending on online social networks such as MySpace and Facebook. Advertising agencies state they have found little return on investment from advertising on these Web sites compared to the value of search engine related advertising.

The article examines the attempts of advertising agencies and corporate marketers to capitalize on the growth of so-called "social media" on the Internet, which includes online social networks and the video Web site YouTube. The vast audience for these sites makes them an appealing target for marketers, but there is no consensus on how best to reach it. Marketing executives note there are as yet no reliable metrics for measuring the audience or how advertising affects it.

This article reports on digital design and its shift from websites to interactive applications for consumers where content is as important as appearance. The article discusses changes in the way that consumers interact with and approach the Internet, as well as how marketing has had to adapt to keep up with consumers' online experience and needs. Examples of specific companies, digital tools, and interfaces are also provided. INSETS: KEY INSIGHTS;Top Digital Design Blogs.

The article examines the future of the advertising industry, particularly in regards to how the internet is changing the way advertisers can access and use consumer information. The article discusses the emergence of "smart machines," such as Google.com, which allow advertisers to digitize their entire asset bases, allowing them to advertise thousands of piece of information about brand to the right consumers at the right times.

The article focuses on efforts by Internet search engine firms such as Google and Yahoo to offer advertising with video and audio content as more of their users seek video on the Web. Google users who typed in the name of motion picture character "Jason Bourne" saw a picture of the actor Matt Damon, who plays the role, appear in the banner advertising space. Analysts said Google's next step will be to show advertisements on search result pages.

The article examines the failure of Bud.tv, a branded Internet video entertainment channel created by Anheuser-Busch in an interactive marketing endeavor aimed at young men. The site has been pulled for a redesign, after the number of viewers fell too low to be measured in April 2007. Content on Bud.tv could not be transferred to online video social networks, nor was it available for iPod downloading.

The article reports on attempts by Martin Sorrell, chief executive officer (CEO) of the Wire and Plastic Products (WPP) Group, to acquire digital marketing technology. Sorrell had previously questioned the purchase of MySpace.com by News Corp. CEO Rupert Murdoch, and has criticized Google's proposal to buy Internet advertising agency DoubleClick. Sorrell may face competition from Microsoft Corp. as both have shown interest in investing in advertising server 24/7 Real Media.

The article discusses the interactive advertising agency R/GA, which was chosen by the periodical "MediaWeek" as the interactive agency of the year. The chief executive officer of the agency is Bob Greenberg. R/GA handles the advertising for brands like Avaya, Nike, Nokia, and L'Orél Paris. R/GA's use of technology in advertising is discussed.

The article highlights the success of Tribal DDB in the interactive advertising arena. As Web advertising spending begins to rise, Tribal DDB clients like McDonald's, Pepsi and Philips are using the Internet as a place to drive deeper interaction with their customers. The agency was also able to use its global reach to expand business with existing clients, adding Dell duties in Asia and Johnson & Johnson in Europe.

Reports on the plans of America Online (AOL) to leverage its trove of Time Warner media content as part of its expansion agenda as of June 13, 2005. Information on the AOL portal; Growth of online advertising revenue; Optimism of media agency executives about the decision of AOL.

The article focuses on the Internet industry firm AOL, discussing the sharp decline in revenue of Advertising.com, the company's Internet advertising marketing division, in the fourth quarter of 2010.

The article examines the use of so-called Internet advertising exchanges by mass media industry firms for the sale of advertising on their Web sites. Such exchanges allow for the automated buying and selling of Internet advertising based on real-time marketing research data. Companies including Time Inc. and NBC Universal are creating their own exchanges to maintain more control over Internet advertising prices.

The article discusses the effects of the iPad tablet computer produced by Apple Inc. on periodical publishing finance. Publishers had hoped that iPad users would purchase application software for the computer which would allow them to read periodicals on the device, but sales have been very small compared to sales of the iPad itself. Pricing issues for the software, and for related Internet advertising sales by the publishers are considered.

The article examines Internet advertising finance. The use of an auction conducted by Internet advertising exchanges in which the advertiser sets a price on a target audience and the exchange uses its data on individual Internet users to match the advertising with those users is discussed. The effect of this so-called audience buying on the mass media industry is considered.

The article explains how audience targeting that use real-time bidding works for advertisers. An increasing number of advertisers are seeing benefits from using new technology tools, and deep pools of data to find the audiences they want without having to rely on content. The implications for publishers of this shift to audience buying are discussed.

The article focuses on advertising on the internet. It states that while online advertising generated 22 billion dollars for 2009 in the U.S., 65 percent of it is in direct response advertising instead of brand-building advertising. It suggests web page layout design is flawed and that banner ads need to be replaced with half-page ads with a variety of advertising assets. It suggests that tracking ad-clicks is an ineffective method of measuring branding and suggests other methods are needed.

The article focuses on the Internet industry company Groupon, which offers discounts on goods and services to subscribers. The company's explosive growth, which has seen it increase to $500 million in revenue in 2010 after being founded in 2008, is discussed. Groupon's marketing management, in which all the Internet advertising it employs is created in-house and managed without the use of advertising agencies or media buying services, is considered.

The article examines Internet advertising technology. The Internet industry firm BuzzFeed, a so-called "content sharing" Web site, is discussed. BuzzFeed operates on the principle that Internet videos and other Interrnet content can be created to become "viral," that is, to become extremely popular among Internet users, a quality desired by Internet advertisers.

The article examines Internet advertising and marketing created by advertising agencies. There has been an increase in successful Internet advertising and marketing campaigns created by traditional full-service advertising agencies rather than by agencies which specialize in Internet advertising. A campaign for Old Spice brand men's cosmetics created by the agency Wieden + Kennedy is cited as an example.

The article explains the use of game mechanics to generate sales for brands. According to the author, using game mechanics to generate certain customer behavior is not entirely new with airline and hotel reward programs. Bunchball chief executive officer (CEO) Rajat Paharia game mechanics can resolve the difficulty of getting people to participate online and offline. The author says that with the use of game mechanics, feedback loops are created and companies can change things and get better results.

The article focuses on the Internet industry firm Foursquare, which operations a location-based online social network which allows consumers to locate places of interest. Advertising agencies and marketing executives have complained that the company is slow to cooperate with companies who register with the service in developing advertising. This is attributed to the problem of a small business coping with rapid growth.

The article examines Internet advertising and marketing management by the petroleum industry company BP PLC as part of its public relations damage control following the company's 2010 oil spill in the Gulf of Mexico. BP has purchased advertising on highly rated Web sites which present information on the disaster. Its use of the online social networks Twitter and Facebook to present information related to the spill is discussed.

The article discusses Internet marketing and advertising related to the 2010 World Cup soccer tournament. Companies such as Coca-Cola and Nike Inc., which are also broadcasting television advertising based on the World Cup, are presenting original Internet videos on the Web site YouTube. Credit card company Visa is using a World Cup-based membership page in the online social network Facebook. The growth of the audience for YouTube since the 2006 World Cup is examined.

The article focuses on the advertising agency TBWA Worldwide. The agency's attempt to create a unit devoted to Internet advertising and marketing is discussed. TBWA's difficulty in retaining employees in the unit, who often leave for smaller firms which specialize in Internet advertising, is considered, as is the problem of integrating the work of a small group into a large agency's daily operations.

The article focuses on the Internet industry company Zynga, a designer and operator of multiplayer Internet games including FarmVille. The increasing popularity of such games has led the company to experiment with selling Internet advertising within the games in which certain activities within them would be related to the advertisers' brands.

The article focuses on brand advertisers' increased use of verification tools and services that alert them when their online advertisements (ads) appear on websites they consider unacceptable. A list of service providers in the ad-verification sector is provided. The cost effectiveness of brand safety spending is also discussed.

The article examines advertising verification services, companies which conduct research and analysis on Internet advertising to insure that advertisers are appearing on Web sites related to the targeted audiences promised them by advertising agencies. Companies including DoubleVerify and AdSafe are discussed.

The article examines Internet industry firm Google Inc.'s expansion into wireless communications systems. The company has developed Android, its own smartphone operating system, and has also begun manufacturing a smartphone handset for the system. Google has acquired AdMob, an Internet advertising network for cell phone advertising.

The article examines Internet industry company Google Inc.'s operations in Internet display advertising. Google has been unable to use its Web search algorithms to produce the same economic efficiencies in selling such advertising as it enjoys with Web-search based advertising sales. Its 2007 acquisition of Internet advertising firm DoubleClick is discussed.

The article focuses on the Apple iPad tablet computer as a brand advertising medium. According to Jon Tauber, manager of digital media for beer manufacturer MillerCoors, his company is going to be examining how many people are using the device. Article topics include the question of how consumers will use the iPad, how the iPad may alter advertising pricing, and advertising campaigns on multiple device platforms.

The article presents information on the use of online social media in marketing, focusing on location-based applications. An example is provided of a Valentine's Day promotion involving the Facebook site of the Skittles candy brand. Services such as Foursquare and Gowalla, which enable users to broadcast their locations over the internet, are discussed in terms of their potential for advertisers.

The article focuses on the Internet industry firm Twitter Inc. The the use of the company's online social network and microblog service of the same name in corporate Internet marketing is discussed. The company has yet to develop a means of generating significant Internet advertising revenue. Possible resistance to such advertising from Twitter members is considered.

The article focuses on Internet display advertising. It is estimated that U.S. advertisers spent twice as much on advertising liked to Internet searches as on display advertising on Web sites. Automated Internet advertising exchanges, which collect information on Internet users to aim advertising at targeted audiences, may increase sales of display advertising.

The article discusses the journal's selection of the social networking site Facebook as the digital device/platform of the decade. Facebook's founder and chief executive officer (CEO) Mark Zuckerberg is credited with creating a micro-blogging innovation which utilizes news feeds to provide real-time updates and information sharing among users. The marketing industry quickly realized the value of Facebook as an online advertising platform.