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Real-Time World Cup.
- Source :
- Adweek; 6/14/2010, Vol. 51 Issue 24, p4-4, 1p, 1 Color Photograph
- Publication Year :
- 2010
-
Abstract
- The article discusses Internet marketing and advertising related to the 2010 World Cup soccer tournament. Companies such as Coca-Cola and Nike Inc., which are also broadcasting television advertising based on the World Cup, are presenting original Internet videos on the Web site YouTube. Credit card company Visa is using a World Cup-based membership page in the online social network Facebook. The growth of the audience for YouTube since the 2006 World Cup is examined.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 51
- Issue :
- 24
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 51425546