Back to Search
Start Over
The New Gold Standard.
- Source :
- Adweek; 2/4/2008, Vol. 49 Issue 4, p30-31, 2p
- Publication Year :
- 2008
-
Abstract
- The article examines the future of the advertising industry, particularly in regards to how the internet is changing the way advertisers can access and use consumer information. The article discusses the emergence of "smart machines," such as Google.com, which allow advertisers to digitize their entire asset bases, allowing them to advertise thousands of piece of information about brand to the right consumers at the right times.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 49
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 29411701