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Zynga Wants to Play.
- Source :
- Adweek; 5/3/2010, Vol. 51 Issue 18, p6-6, 1p
- Publication Year :
- 2010
-
Abstract
- The article focuses on the Internet industry company Zynga, a designer and operator of multiplayer Internet games including FarmVille. The increasing popularity of such games has led the company to experiment with selling Internet advertising within the games in which certain activities within them would be related to the advertisers' brands.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 51
- Issue :
- 18
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 50285420