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Display Ads Try For a Banner Year.
- Source :
- Adweek; 2/8/2010, Vol. 51 Issue 6, p6-6, 1p
- Publication Year :
- 2010
-
Abstract
- The article focuses on Internet display advertising. It is estimated that U.S. advertisers spent twice as much on advertising liked to Internet searches as on display advertising on Web sites. Automated Internet advertising exchanges, which collect information on Internet users to aim advertising at targeted audiences, may increase sales of display advertising.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 51
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 48141207