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R/GA.
- Source :
-
MediaWeek . 1/22/2007, Vol. 17 Issue 4, p18-19. 2p. 2 Color Photographs. - Publication Year :
- 2007
-
Abstract
- The article discusses the interactive advertising agency R/GA, which was chosen by the periodical "MediaWeek" as the interactive agency of the year. The chief executive officer of the agency is Bob Greenberg. R/GA handles the advertising for brands like Avaya, Nike, Nokia, and L'Orél Paris. R/GA's use of technology in advertising is discussed.
- Subjects :
- *INTERNET marketing
*INTERNET advertising
*ADVERTISING agencies
*AWARDS
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 17
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 23776265