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Digital Device/Platform of the Decade.

Authors :
Morrissey, Brian
Source :
Brandweek. 12/14/2009, Vol. 50 Issue 44, p26-26. 1/3p.
Publication Year :
2009

Abstract

The article discusses the journal's selection of the social networking site Facebook as the digital device/platform of the decade. Facebook's founder and chief executive officer (CEO) Mark Zuckerberg is credited with creating a micro-blogging innovation which utilizes news feeds to provide real-time updates and information sharing among users. The marketing industry quickly realized the value of Facebook as an online advertising platform.

Details

Language :
English
ISSN :
10644318
Volume :
50
Issue :
44
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
47061000