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Verification Firms Bring Accountability to Web Ads.
- Source :
-
Brandweek . 4/19/2010, Vol. 51 Issue 16, p27-27. 2/3p. - Publication Year :
- 2010
-
Abstract
- The article focuses on brand advertisers' increased use of verification tools and services that alert them when their online advertisements (ads) appear on websites they consider unacceptable. A list of service providers in the ad-verification sector is provided. The cost effectiveness of brand safety spending is also discussed.
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 51
- Issue :
- 16
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 49444866