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Taming Online Chaos.

Authors :
Morrissey, Brian
Source :
Adweek; 4/19/2010, Vol. 51 Issue 16, p6-6, 1p
Publication Year :
2010

Abstract

The article examines advertising verification services, companies which conduct research and analysis on Internet advertising to insure that advertisers are appearing on Web sites related to the targeted audiences promised them by advertising agencies. Companies including DoubleVerify and AdSafe are discussed.

Details

Language :
English
ISSN :
15499553
Volume :
51
Issue :
16
Database :
Complementary Index
Journal :
Adweek
Publication Type :
Periodical
Accession number :
49489457