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Against the Stream.
- Source :
- Adweek; 10/6/2008, Vol. 49 Issue 30, p12-13, 2p
- Publication Year :
- 2008
-
Abstract
- The article examines the use of video in Internet advertising. Most Internet advertising still employs traditional "pre-roll" television commercial films. An increasing number of advertising agencies are using more technologically sophisticated means of merging Web video into their Internet advertising, allowing them to present videos in areas such as display advertising and on online social networks.
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 49
- Issue :
- 30
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 34727783