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Tribal DDB.
- Source :
-
Brandweek . 1/16/2006, Vol. 47 Issue 3, p16-17. 2p. 7 Color Photographs. - Publication Year :
- 2006
-
Abstract
- The article highlights the success of Tribal DDB in the interactive advertising arena. As Web advertising spending begins to rise, Tribal DDB clients like McDonald's, Pepsi and Philips are using the Internet as a place to drive deeper interaction with their customers. The agency was also able to use its global reach to expand business with existing clients, adding Dell duties in Asia and Johnson & Johnson in Europe.
- Subjects :
- *INTERNET advertising
*BUSINESS success
*ADVERTISING agencies
*ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 47
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 19564966