Who Needs Agencies?

The article focuses on the Internet industry company Groupon, which offers discounts on goods and services to subscribers. The company's explosive growth, which has seen it increase to $500 million in revenue in 2010 after being founded in 2008, is discussed. Groupon's marketing management, in which all the Internet advertising it employs is created in-house and managed without the use of advertising agencies or media buying services, is considered.