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The article offers information on the reasons for the growing popularity of the Sunday papers as compared to the dailies in the U.S. It mentions several new Sunday papers including Scripps-Howard's the Indianapolis Times in Indianapolis, Indiana. It presents several charts depicting the faster growth of Sunday papers as compared to dailies. It discusses reasons for the growing popularity of the Sunday papers with the advertisers which includes growth in readership rates and lower milline rate.

This article focuses on the state of newspapers in France. In its passion, its quarrels, its gossip, its magnificent invective, its bad journalism but literary excellence, its infinite variety of political opinion, the French press is far more readable, entertaining and in some ways informative than the British or American. Because of the lack of competition the volume of advertising remains small. The "Temps" with only 70,000 circulation but the most important paper in France, is the cornerstone of the press interests. The "Temps" has three times the dignity of the New York "Times" and at least twice that of the "Times" of London.

The article focuses on the increased advertising in newspapers and the paper mills' productivity to meet paper demands in 1956. It says that the U.S. Commerce Department estimates that, with some future capacity to be added, newspaper supply for 1956 may just roughly enough to meet the demand. A cross-country sampling of situation of newspapers by "Business Week" reporters suggests that publishers were worried, but not panicked and that all the newspapers said they were not down to rock-bottom.

The article reveals how small-town newspapers are becoming increasingly attractive to a number of buyers as shown with the way Gannett Co., the largest newspaper owner in the U.S., has been buying them despite dire predictions on the fate of the industry with the coming of televisions (TV). One reason is the banning of cigarette advertising on TV which increased newspaper advertising by 20% in 1971. It describes how Gannett Co. has been buying outside big metropolitan areas to avoid head-on competition with big newspapers. INSET: The Sunday 'supps' are doing super.

The article reports on an advertising campaign to bring in old paper from household, industrial and business sources on the East Coast of the U.S. The campaign includes spot announcements on four radio stations in Chicago, Illinois, and newspaper advertising. The Conservation Committee of the Waste Paper Consuming Industries is providing financial support to the campaign. Reasons behind the urgent demand of waste paper include ceasing pulp supply from Scandinavia.

The article reports on the American Newspaper Advertising Network (ANAN), a group of leading U.S. newspapers headed by advertising manager, Harold B. Sherwood to recoup the advertising revenue lost by them due to depression. It states that ANAN is founded to counter the tough competition faced by the newspaper from radio and national magazines. It states the main plan of the network is to sell advertisers who buy, black and white space in a minimum of 80 percent of the papers.

The article presents information on the increased profit of 12.5 percent in daily advertising linage of newspapers columns in the U.S. It reports on the growing business of general advertising, retail advertising, and display advertising in automobile industry with postwar resurrection of products and brand names on the war casualty list. Further it mentions the national institutional advertising of small papers and concerned legislation to buy some war bond advertising.

The article focuses on the condition of newspaper advertising in the U.S. It mentions the popularity of the said advertising in several cities in the country, where most of the businessmen relied in promoting their products through papers. Furthermore, it also cites the increasing rate of businesses that have relied solely in publishing promotion.

The article looks at the increasing number of suburban newspapers and the big profits they report. Florida's five-month-old "Today," for instance, now has a paid circulation of 35,000. The author says that one way metropolitan papers counter the competition from suburban papers is through special suburban editions larded with local advertising and news. The "Los Angeles Times", for example, publishes seven regional editions. Going directly into the suburbs is the choice of "Miami Herald," which has three weeklies and a daily in the Greater Miami area.

This article features the operation of the newspaper "Milwaukee Journal" in Wisconsin. Owned by Harry Grant, the newspaper reports everything that happens in the city and covers national and world news, including national politics. It published more advertising than any other newspaper in the world. The newspaper also provides stories that interest residents of Milwaukee.

American newspapers and magazines are great capitalist institutions, operated under the capitalist system, and in the interest of that system, serving private and not public interests. Not merely in the advertisements and the editorials, but in the news columns, American newspapers give false accounts of current history: first, by the broad and general method of elimination, the suppression of vast masses of current news unfavorable to the interests which control the papers; second, by distortion of such news as is actually published, and frequently by the invention of deliberate falsehoods; and third, by the refusal to publish corrections of such falsehoods, or to give to those misrepresented any opportunity to defend themselves.

The article reports on the closure of the "Suffolk Sun" daily newspaper despite gains in advertising lineage and circulation.

The article reports on the reduction in advertising space to only 23 percent of total linage in British newspapers due to paper shortage and reduction of newspaper sizes from four to 10 pages.

Focuses on the codes adopted by newspapers in the United States regarding what types of medical advertising they will allow in the publication. Definition of medical advertising according to A. J. Cramp, director of the Bureau of Investigation of the American Medical Association; Newspapers which were considered for a survey presented in this article; Rating of newspapers for the amount of pernicious medical advertising; Dominance of cure-all medicines in medical advertising; Allegations made against newspapers that they themselves have created the appetite for sensational news; Ethical behavior of tabloids where medical advertising is concerned; Position of medical advertising in newspapers targeted at African Americans.

The article reports on the decision of the management of U.S. sales agency Newspaper Advertising Inc. to suspend the advertisements in newspapers due to few aggressive advertisers in March 1942.

The article examines the condition of the advertising industry in the U.S. in 1943. It states that radio networks and business papers reported gains in the said year, but total newspaper linage and total magazine and farm paper revenue dropped 5.4% and two percent, respectively. It notes that in Great Britain, the government has become the leading advertiser when newspaper advertising has dropped 40%, but in the U.S., the government allows manufacturers and retailers promote war bonds.

This section offers news briefs on U.S. marketing in February 1956. Canadian entrepreneur Robert O. Denman is offering to buy 300,000 shares of the stock of Western Auto Supply Company. Food chain Atlantic & Pacific has launched full-page newspaper advertisements announcing significant price cuts. A report by Media Records found that total advertising linage in newspapers increased by 10.2 percent compared to 1955.

The article reports on the decision of the "Chicago Sun" newspaper to give its advertisers rebates on their total expenditures for space in its weekday issues in Illinois during the first half of 1942. It says that the 7.64 percent rebates are estimated to be around 50,000 U.S. dollars, which represent a voluntary refund of the difference between the estimates of the pre-publication circulation and the actual audited circulation from January 1 to June 30, 1942. The new advertising rates for the second half of 1942 are also discussed.

The article reports on the claims of James W. Egan Jr. of Toledo Blade that low rates for tie-in advertisement promotions of Life Magazine may affect local retailers in the U.S.

The article discusses the debut of the newspaper "The Chicago Sun" on December 4, 1941 in Chicago, Illinois. The newspaper was owned by Marshall Field and published by Silliman Evans. Around 892,000 copies were printed on the first day. In addition, the paper had 62,000 lines of local and retail advertising, 20,000 lines of national advertising, and around 3 1/2 pages of classified. The paper's editorial page has endorsed the Administration and has expressed plans to align itself with the foreign policy of U.S. President Franklin D. Roosevelt.

The article offers information on a sample survey of 108 labor papers for General Mills Inc. by Martin Dodge & Co. It states that the basic marketing research program was conducted to analyze the use of newpapers, as an advertising medium. It presents that the officials of General Mills had cleared that the survey was exploratory and not for an advertising campaign.

The article refers to "Use of Newspapers by National Advertisers," which is in the Spring 1946 REVIEW, and to a study on newspaper advertising in the United States. Newspapers' market position for national advertising is being challenged by network radio and periodicals that sell to advertisers' marketing and promotional needs. The typical advertiser, who turns to network radio for basic advertising coverage, is a large organization with a low-priced product that is mass distributed. Topics include marketing elements in the sale of newspaper advertising, statistics for newspaper circulation and advertising revenue, and the distinction between the intra-industry selling approach of newspapers and the primary selling approach of radio and magazines.

It is worth considering the paradox of the newspaper "Daily World's," survival as a newspaper with few paying customers and, almost no advertising. There would appear to be three chief reasons. First, the paper persuaded Bertram Powers, the tough-talking head of the New York International Typographical Union (ITU), to allow an automated shop, with control of the workflow of the Teletype setter in the hands of management rather than the ITU. Second, a high proportion of the newspaper readers prefer to get their newspaper at home, courtesy of the U.S. Post Office. As a result, its distribution costs are proportionately lower than those of, say, the newspaper "The New York Times," which must rely heavily on newsstand sales. Third, unlike other dailies the "Daily World," does not rely upon advertising revenues to cover its operating expenses.

The article examines the quality of daily newspapers in the U.S., according to the periodical "Economist" of London, England. It is pointed out that a surfeit of newsprint and volume of advertising are to be blamed for most of the weaknesses of the U.S. press. The English weekly publication has criticized the editors of the papers for their ignorance and illiteracy. The publication also cited examples of poor reporting in daily newspapers.

The article offers information on the "Deseret News," a publication owned by a Mormon Church in Salt Lake City, Utah. It states that most of its personnel are Mormons and their columns usually focused on local news and church events in the U.S. It notes that the paper prohibits the advertising of alcoholic beverages, cigarettes and coffee on its pages. It mentions that the editorial sections and opinion columns of the newspaper also present a Mormon moral outlook in life.

The article focuses on the prediction of gains in advertising media including newspapers, non-network radio, and many magazines in 1948 in the U.S. It claims that the anticipated gains are a continuation of the increases in 1947 when general magazines have a 4.2% increase in income. It asserts that the National Industrial Conference Board is optimistic about the advertising prospects in 1948 and expects sales and aggregate dollar expenditure to increase.

The article offers information on the newspaper preservation bill passed by the U.S. House of Representatives, to protect the U.S. newspaper industry from antitrust laws. It states that separately owned but jointly produced papers will share profits and will fix the advertising rates jointly. However, the publishers argued that without the antitrust regulation, papers will reduce the production and labor costs, consequently reducing the editorial voices.

The article describes the changes in the format and content of "The London Times," the oldest daily newspaper in Great Britain, as of May 1966. It cites that the newspaper place news on the front page, and the classified advertisements previously seen on the first page appeared on page two. In addition, the paper is said to have recognized women as a social force and as consumers. Also mentioned is the paper's continued emphasis on business reporting.

The article presents a discussion on merchandising service in newspaper advertising, adapted from a thesis by S. Thompson in a course in Advertising at the Harvard School Business Administration, January 1925.

The article reports on the advertising industry in U.S. and its role in increasing the consumption goods churned out by an expanding economy. It also discusses the role of advertising revenue in the growth of television industry, the increase in the advertising in magazines particularly farm papers and the decrease in the advertising in radio broadcasting and newspapers. It also reports depression and a war scare followed by a full mobilization as a long term threat to the advertising industry.

The article discusses the impact of the closure of newspapers on sales of retail stores in New York City in 1963. New York stores posted a 15% drop in business from the similar week a year ago. Retail store, newspaper and newsstand employees were laid off as a result of the closure of newspapers. New York stores cannot advertise new styles so the new styles are not selling.

The article reports that the "Atlanta Journal" has maintained its amount of advertising despite the shortage in newsprint by charging advertisers a premium to cover for the higher cost of paper.

The article discusses newspapers. It is not so much that we are too familiar with newspapers as that they are getting too familiar with us. They are indifferent to our emotions, bored with our fears, disrespectful of our hopes. The paper that our grandfathers bought for a penny now costs a nickel, but it weighs fifty times as much. It is so heavy that it rests on the heart like lead. The buyer pays for news; he gets war, death, slander, corruption, catastrophe, fornication, and frivolity. This is news, we are told, because it is not commonplace, not an everyday happening.

The article reports on the conflict between newspapers and radio advertising in the U.S. The conflict was caused by the release of a survey regarding audiences of radio and newspaper and their attitude toward retail advertising. The result was compiled by the New York Newspaper Advertising Managers Associations which show that both women and men accept gladly advertising in newspapers, and are bothered by radio advertising. Radio enthusiasts attacked the survey base on the statistical grounds.

The article offers information on the full-page advertisement of the "New York Herald Tribune" in its December 1961 issue. The ad depicts the message that there can be more to a serious newspaper than great, grey columns of unevaluated news. It is designed to depict the effort of the newspaper to avoid looking or acting like the only other serious morning paper in Manhattan. The newspapers attempts to find a place on its own in a city with more morning papers than it needs.

The article focuses on relations between business and the press in the United States. Newspaper owners, publishers, and reporters, who are interested in the business community and civic leadership, will sometimes feature business events that are newsworthy. Although relationships between the press and business leaders often develop on the personal level, that does not mean a company will get free publicity or favorable coverage in a news story. Advertising is a newspaper's revenue source so publisher's have little interest in "free space" items. Topics include 12 newsworthy events compiled by Lawrence McCracken, the newspaper's editorial function, the duties and public responsibility of journalists, and advice for dealing with reporters.

The article presents socio-political news, from around the world. In looking over the rows and columns of widespread "financial" advertisements contained nowadays in almost every paper of any circulation, many persons are reminded of the unceasing growth of the national and individual activity, some will reflect upon the profitableness of enterprises that can afford such lavish expense, and here and there one will speculate upon the handsome income the newspapers derive there from. The main purpose of inserting the advertisement and puff in the feebler dailies and weeklies is to gain access thereby to the principal journals in the large cities all over the country, the great leaders of public opinion, the papers having the highest circulation. The article presents an enquiry into the programme of the Democratic Party for the coming year or two. The State platforms contain just as much vague declamation about the duty of protecting the rights of American citizens abroad as seems likely to satisfy, or at least pacify, the Fenians-that is, the most gullible portion of the community; but we have never yet seen in any Democratic speech or article a direct mention of rights of American citizens abroad which the present Administration was not seeking to protect by the negotiations it has concluded with the principal European states.

The article reports on the prediction to the liquor industry that a good-will advertising campaign for small-town and rural papers will begin in the fall of 1939 under the sponsorship of the Distilled Spirits Institute in the U.S.

The article reports on the publication of the first issue of the union-sponsored newspaper, "St. Louis Daily News," by the Newspaper Inter-Union Conciliation Committee in protest against the termination of their members in St. Louis, Missouri. Residents in the city have purchased about 100,000 copies of the newspaper after two weeks of not having daily newspaper due to the strike of the Pressmen's Union. It is also noted that businessmen have turned to the daily for classified advertising.