1. Sunday Papers Climb Faster.
- Subjects
NEWSPAPER circulation ,READERSHIP ,NEWSPAPER advertising - Abstract
The article offers information on the reasons for the growing popularity of the Sunday papers as compared to the dailies in the U.S. It mentions several new Sunday papers including Scripps-Howard's the Indianapolis Times in Indianapolis, Indiana. It presents several charts depicting the faster growth of Sunday papers as compared to dailies. It discusses reasons for the growing popularity of the Sunday papers with the advertisers which includes growth in readership rates and lower milline rate.
- Published
- 1949