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ADVERTISING AND THE BUSINESS CYCLE.
- Source :
- Journal of Marketing; Oct41, Vol. 6 Issue 2, p124-135, 12p
- Publication Year :
- 1941
-
Abstract
- The article discusses advertising in relation to the business cycle. The author notes his intention to examine the relationships between the advertising expenditures, sales and profits of companies. According to the author, the periodical "Printers' Ink," an index of advertising, is an effective measure of fluctuations in newspaper, farm paper, magazine and radio advertising. The author discusses seasonal variations in advertising, attributing changes to an increase in federal corporation taxes.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 6
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6743218
- Full Text :
- https://doi.org/10.2307/1245930