Back to Search
Start Over
MERCHANDISING SERVICE IN NEWSPAPER ADVERTISING.
- Source :
- Harvard Business Review; Apr1925, Vol. 3 Issue 3, p340-347, 8p
- Publication Year :
- 1925
-
Abstract
- The article presents a discussion on merchandising service in newspaper advertising, adapted from a thesis by S. Thompson in a course in Advertising at the Harvard School Business Administration, January 1925.
- Subjects :
- ACADEMIC dissertations
NEWSPAPER advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 3
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Harvard Business Review
- Publication Type :
- Periodical
- Accession number :
- 6765992