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In Marketing.
- Source :
- BusinessWeek; 2/4/1956, Issue 1379, p92-94, 3p
- Publication Year :
- 1956
-
Abstract
- This section offers news briefs on U.S. marketing in February 1956. Canadian entrepreneur Robert O. Denman is offering to buy 300,000 shares of the stock of Western Auto Supply Company. Food chain Atlantic & Pacific has launched full-page newspaper advertisements announcing significant price cuts. A report by Media Records found that total advertising linage in newspapers increased by 10.2 percent compared to 1955.
- Subjects :
- MARKETING
STOCKS (Finance)
NEWSPAPER advertising
PRICE cutting
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 1379
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 56582196