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Sun Reckoning.
- Source :
- BusinessWeek; 7/25/1942, Issue 673, p67-70, 3p
- Publication Year :
- 1942
-
Abstract
- The article reports on the decision of the "Chicago Sun" newspaper to give its advertisers rebates on their total expenditures for space in its weekday issues in Illinois during the first half of 1942. It says that the 7.64 percent rebates are estimated to be around 50,000 U.S. dollars, which represent a voluntary refund of the difference between the estimates of the pre-publication circulation and the actual audited circulation from January 1 to June 30, 1942. The new advertising rates for the second half of 1942 are also discussed.
- Subjects :
- NEWSPAPER advertising
REBATES
ADVERTISING rates
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 673
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57354582