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Another Big Year in '48?
- Source :
- BusinessWeek; 2/21/1948, Issue 964, p66-70, 3p
- Publication Year :
- 1948
-
Abstract
- The article focuses on the prediction of gains in advertising media including newspapers, non-network radio, and many magazines in 1948 in the U.S. It claims that the anticipated gains are a continuation of the increases in 1947 when general magazines have a 4.2% increase in income. It asserts that the National Industrial Conference Board is optimistic about the advertising prospects in 1948 and expects sales and aggregate dollar expenditure to increase.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 964
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 56541849