Another Big Year in '48?

The article focuses on the prediction of gains in advertising media including newspapers, non-network radio, and many magazines in 1948 in the U.S. It claims that the anticipated gains are a continuation of the increases in 1947 when general magazines have a 4.2% increase in income. It asserts that the National Industrial Conference Board is optimistic about the advertising prospects in 1948 and expects sales and aggregate dollar expenditure to increase.