Communism's Family Newspaper.

It is worth considering the paradox of the newspaper "Daily World's," survival as a newspaper with few paying customers and, almost no advertising. There would appear to be three chief reasons. First, the paper persuaded Bertram Powers, the tough-talking head of the New York International Typographical Union (ITU), to allow an automated shop, with control of the workflow of the Teletype setter in the hands of management rather than the ITU. Second, a high proportion of the newspaper readers prefer to get their newspaper at home, courtesy of the U.S. Post Office. As a result, its distribution costs are proportionately lower than those of, say, the newspaper "The New York Times," which must rely heavily on newsstand sales. Third, unlike other dailies the "Daily World," does not rely upon advertising revenues to cover its operating expenses.