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Press Paradox.
- Source :
- BusinessWeek; 1/29/1944, Issue 752, p104-108, 3p
- Publication Year :
- 1944
-
Abstract
- The article presents information on the increased profit of 12.5 percent in daily advertising linage of newspapers columns in the U.S. It reports on the growing business of general advertising, retail advertising, and display advertising in automobile industry with postwar resurrection of products and brand names on the war casualty list. Further it mentions the national institutional advertising of small papers and concerned legislation to buy some war bond advertising.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 752
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57955239