A Place of Its Own.

The article offers information on the full-page advertisement of the "New York Herald Tribune" in its December 1961 issue. The ad depicts the message that there can be more to a serious newspaper than great, grey columns of unevaluated news. It is designed to depict the effort of the newspaper to avoid looking or acting like the only other serious morning paper in Manhattan. The newspapers attempts to find a place on its own in a city with more morning papers than it needs.