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Labor Press Advertising Survey.
- Source :
- BusinessWeek; 10/20/1945, Issue 842, p83-83, 2/3p
- Publication Year :
- 1945
-
Abstract
- The article offers information on a sample survey of 108 labor papers for General Mills Inc. by Martin Dodge & Co. It states that the basic marketing research program was conducted to analyze the use of newpapers, as an advertising medium. It presents that the officials of General Mills had cleared that the survey was exploratory and not for an advertising campaign.
- Subjects :
- SURVEYS
NEWSPAPER advertising
ADVERTISING campaigns
MARKETING research
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 842
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 56555979