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The article presents several strategies for Canadian newspapers to be adopted in 2011 to make the news business more relevant to audiences and marketers. It suggests developing iPad software applications; using Daylife Inc., a service that allows editors to source news content from around the world and arrange it into attractive digital packages; and tracking the media consumption habits of readers.

Presents a brief profile and history of the Canadian daily newspaper 'The Evening Star' which was later renamed twice and is now known as 'The Toronto Star.' Establishment of the newspaper in 1892; First change of name under editor Joseph E. Atkinson; Introduction of color in the paper; Developments in the paper in the later parts of the 20th century.

The article focuses on the condition of newspaper industry in Canada in the midst of global economic recession. According to the article, the said industry remained resilient despite the impact of crisis and cites that newspapers are still in demand among the traditional media. Furthermore, a certain analyst revealed that journalists are considered as an asset for he production of these valuable reading materials.

Focuses on the plans of Procter & Gamble (P&G) Canada to replace the 'Royale' brand with 'Charmin' brand in bathroom and facial tissues in Canada. Challenges on the transition phase of the brand name changing; Changes on the packaging of the products; Comments of P&G president Tim Penner on the brand name replacement.

The article chronicles the growth of the newspaper industry in Canada. It cites the publication of the first Canadian newspaper, the Halifax Gazette, in 1752. It mentions the increase in Canadian newspaper circulation from 1900 to the present time. It also identifies some factors that affected newspaper circulation in the country, such as the advent of free papers and the Internet.

Reports developments on medium-sized newspapers in Canada as of August 2001. Promotional and advertising efforts of St. Catherine Standards; Expansion plan of Windsor Star; Partnership of Windsor Star with Detroit community newspapers.

The article focuses on the efforts of alternative weekly publishers in increasing business revenues in Canada. The plan to shutdown the 27-year-old alternative weekly newspaper "Montreal Mirror" is outlined. Other alternative weekly publications are highlighted which include "The Hour," "Winnipeg Free Press" and "Uptown."

In two short years, Michael Sifton has built Osprey Media Group Inc. into an Ontario community newspaper giant serving what collectively amounts to the country's fourth largest consumer market. In the last two years, Sifton has presided over Osprey's ambitious leap into the Ontario newspaper business, quietly amassing an impressive collection of community newspapers that serve what now amounts to the nation's fourth largest consumer market, after big cities like Toronto, Montreal and Vancouver. Since its creation in 2001, the Markham, Ontario-based holding company has spent over $413 million to purchase venerable institutions like The Kingston Whig-Standard and The Standard of St. Catharines-Niagara, along with a host of other papers like 'The Sudbury Star,' 'The Peterborough Examiner' and 'The Barrie Examiner.' INSET: The Fourth Generation Newspaperman.

Reports the decision of tissue and toilet paper manufacturer Scott Paper to put its account in review in Mississauga, Ontario. Advertising spending of the company; Manifestation of the actual estimated account for the advertisement.

The article offers information on the publication and readership of several community newspapers in Canada. It mentions that there are about 1,100 community newspapers, with more than 15 million copies, circulating around the country. In addition, there are 74% of Canadian adults who have read these publications. Furthermore, availability of English and French-language papers, is also reported.

The article reports on the launch of a new brand of "Paper Towel," by Scott Paper Co., a manufacturer of paper towels in Canada. 2005 marks the 75th anniversary of the paper towel. Originally conceived as a sanitary germ-fighter for industrial settings, this disposable yet indispensable household item is ubiquitous in Canada. To celebrate its remarkable and totally practical creation, Scott Paper has reinvented its paper towel for the future. It is introducing Sponge Towels, the next generation of Scot Towels. To support the launch of Sponge Towels paper towels an innovative integrated marketing campaign featuring national print and broadcast advertising was developed.

The article discusses the status of newspaper as a medium for advertising in Canada. The newspaper is the oldest advertising medium around and despite its challenges it is still one of the largest. But with so many other media getting attention, its very hard to decide whether newspapers are getting its fair share of advertising pie. Newspapers, need to do a much better job at attracting marketers to their product. The biggest challenge faced by national newspaper representatives is gaining the ear and cooperation of the local dailies they represent, whose first priority is to fill the paper with compelling content, deliver it in quantity to homes and businesses while meeting the needs of local advertisers.

The article presents the author's views on the growth in the media industry in 2014 in Canada. He opines that community papers, which were forecast to grow in 2013 is one potential positive in print media. He comments that as connectivity becomes increasingly pervasive in all of lives, video and particularly mobile investment are expected to continue to post huge gains of 25%-30% per year.

Several appendixes are presented that show people's trend of reading daily newspapers in Canada by offering various data including, daily newspaper circulation and cost, and details of the market size of various publications such as "Toronto: Star," "London: Free Press," and "Red Deer: Advocate."

The article offers information on the publication and readership of several daily newspapers in Canada. It mentions that there are about 123 periodicals that are circulating around the country. In addition, it cites the continuous growth of online daily news readership within the nation. Moreover, the formats of newspapers including broadsheet and tabloid are also cited.

The article announces the recipients of the 2010 Excellence in Brand Creativity Award for the Television single product category in Canada including "Reading" advertisement by Taxi Canada for Pfizer Canada Inc.'s Viagra, "Rock, Paper, Scissors" advertisement by DDB Canada for BC Dairy Foundation's Milk, and "Miners" advertisement by Leo Burnet for Procter & Gamble Co.'s Cheer.

The article explores the market development of community newspapers in Canada between 2008 and 2009. It presents several charts that show exclusive readership of the newspapers and the Canadian Community Newspapers Associations (CCNA) membership statistics and members ownership breakdown. Key information on the Market Analyzer, Canadian Community Newspaper Database Corp. (ComBase), and PlanHebdo is further discussed.

The article chronicles the events related to the newspaper industry in Canada. In 1936, George McCullaugh purchases "The Globe" and merges it with "The Marl" and "Empire," creating a new entity called "The Globe" and "Mail." The use of colour advertising is increasing rapidly during the 1950s. In 1940, travel marketers in Quebec launched a campaign in 100 newspapers touting the benefits of a French-Canadian vacation.

The Canadian media buying community checks out electronic data interchange between buyers and broadcasters. In a small, non-descriptor office on Adelaide St. in downtown Toronto, Ad2 Media is quietly going about preserving Canada's forests. By facilitating online negotiations between Canada's media buyers and its TV broadcasters, Ad2 aims to reduce the potential for human error that stems from both parties having to re-key vital information into their respective computer systems, the amount of time needed to broker a broadcast buy and the reams of paper that a typical buy entails. The company is viewed by some in the media buying community as a vital cog in the Canadian advertising industry's burgeoning electronic data interchange movement.

Reports on the escalating paper towel advertising war between Scott Paper Co. and Procter & Gamble Co. (P&G) in Canada. Allegations by Scott of unfair product comparisons used by P&G; Comments from the companies' officials.

Reports the lawsuit filed by the Pacific Newspaper Group Co. against the transit authority Translink Systems in Vancouver, British Columbia. Proposal for an exclusive daily transit paper; Claims of Pacific Press communication director Don MacLachlan on the lawsuit; Violation against the Canadian Charter of Rights and Freedom.

Reports on the increase in the prices of paper used in magazines and newspapers in Canada in 1995. Problems in increasing rates to cover the increase; Alternative resources; Signs of cyclical peak in the increase in the prices of paper.

Reports on Telemedia Communications magazine executives' development of plans to cope with the increase in the cost of coated paper in Toronto. Trimming of page sizes; Boosting advertising and editorial ratios; Employee downsizing.

The article discusses the efforts made by daily newspapers in Canada to lure readers and advertisers by thinking more like a community paper. To ensure potential readers and advertisers were aware of the change, The Star--one of 21 Ontario dailies owned by the Markham, Ontario-based Osprey Media Group Inc.--launched an advertising campaign of its own. Developed by TIC Advertising in Sudbury, Ontario, the campaign involved radio, television, newspaper and out-of-home using the tag line "Tour News Today."

Reports that the increase in paper prices may force Canadian newspaper and magazine publishers to raise advertising rates. Rise in newsprint prices in the United States; Possible advertising rate increases; Efforts on publisher to limit rate hikes.

Presents excerpts from an interview with Magazines Maclean Hunter Quebec president Jean Pare on how publishers should respond to the increases that have occurred since early 1994 in the price of coated paper used to print magazines. Problem posed for larger magazines; Impact on advertising rates; Need for raising magazine quality.

Comments on the paper price hike in Canada and its impact on the publishing industry. Questions that need to be asked about the hike's potential for ruining the magazine industry; Supply and demand commodity environment of the paper market; Indications for technologies that will eventually create a `paperless' society; Means by which publishers mean to deal with the crisis; Recommendations for the industry.

The article evaluates several television (TV) advertisements in Canada. It questions the lack of authenticity in the advertisement for the Mazda 5 automobile. It details the problems with the advertisement for Cashmere toilet paper. It explains why the advertisement for Scream TV horror TV channel, though extremely silly is really good.

The article focuses on the efforts of the Canadian Community Newspaper Association (CCNA) in lobbying for more federal government advertising. CCNA argues that small papers are a cost-effective way to reach the estimated 29 percent of readers who do not pick up a daily paper. Since launching the initiative, community newspapers are getting around 15-17 percent of the federal government's advertising spending.

Discusses the release of the local newspaper 'Washington Construction News,' which was designed and managed in Ottawa, Ontario.

The article focuses on newspaper advertising in Canada as of 2014. It is noted that newspapers continue to reach almost 40% of adults on a daily basis, and 65% on a weekly basis although the reach of printed newspapers in Canada has been on a slow decline. It is stated that newspapers have invested in digital technology to communicate with their readers and a daily newspaper is read by almost 80% of Canadians every week.

Reports the impact of the transit tabloids on the daily newspaper market in Toronto, Ontario. Effect of free dailies on paid newspapers; Occurrence of radical change in the newspaper readership scene; Increase significance of free daily newspaper readership.

Long known as the Chronically Horrid, Canada's largest independent daily has undergone a dramatic transformation with new presses and a dynamic new marketing campaign. On Monday, March 1, readers of Canada's largest independent daily newspaper, Halifax's The Chronicle-Herald, could, for the first time, reach with confidence for the sports section. In an article he wrote for Media Magazine in 1999, Michael Cobden, a journalism professor at the University of King's College in Halifax, suggested that the problems inherent in using the paper's 1943-'44 Hoe and 1962-'63 Crabtree presses dated back to the '80s.

The article reports that Hollinger International Inc. has sold the bulk of its remaining Canadian papers to Glacier Ventures International Corp. for $121.7 million. This deal significantly expands Glacier's presence in its key areas of business and trade publications. The Hollinger group said the sale will enable it to focus entirely on its more than 100 media properties around Chicago, Illinois.

Reports the benefits of strike on community newspapers in Vancouver, British Columbia. Increase on advertising revenue; Availability of alternative media; Percentage increased on the revenue of Vancouver Courier.

Reports on the attempts of daily newspapers in Toronto, Ontario to increase their readership in autumn 2002 by running various promotions of motion pictures made in Los Angeles, California-based Hollywood. Various daily newspapers published in Toronto; Motion picture whose posters were published by the newspaper 'National Post'; Newspaper which published posters of the motion picture 'The Lord of the Rings: The Two Towers.'

Reports the purchase of newspaper businesses of Hollinger Group by Osprey Media Group owned by the Sifton family in Ontario.

Highlights Canadian Tire's plan of phasing out its Canadian Tire money. Possible offering of paper money in electronic format; Enhancement of consumer friendly format of the program; Inadequacy of paper money program in providing customer information; Potential backlash from customers.

The article examines the new ways introduced by Canada's newspaper publishers to generate higher revenue. The country's newspapers are opting for survival strategies such as piloting a luxury Mediterranean cruise and selling long-distance phone and Internet service. Canada's big daily papers such as Globe and The Toronto Star have adopted such strategies to generate higher revenue, which is lost to advertisements published online.

The article presents information related to the newspaper advertising in Canada, It is noted that a quarter of all advertising occurs in newspapers and 121 dailies and over 1,100 community newspapers circulate in Canada. It is mentioned that Canadians find the ads in newspapers most acceptable vs. other media and are the most trusted.

The article presents information related to community newspapers in Canada. It is stated that more than 1,100 community newspapers circulate more than 15 million copies in key metropolitan areas, rural and remote regions every week in Canada. It is mentioned that provide printed newspapers are provided to local households one or more times each week by community newspapers across Canada.

The article focuses on the decisions of the newspaper "Capital Times" and the periodical "InfoWorld," to end their print business and operate online. It reports that the publications are now solely running online, and mentions the differences in the figures of print and online advertisement revenues. It also discusses the statistics released by the Canadian Newspaper Association regarding print and online ad sales, and presents views of academician David R. Spencer on the future of print media.

Describes the returning popularity of wallpaper in Canadian interior decoration. Evolution of wallpaper; Borders; Companion papers; Matching fabrics; Creative license. INSET: Do it yourself..

The Canadian Community Newspapers Association is telling media buyers and advertisers that its more than 700 properties are the place to be following the results of a national readership study by its research arm. The inaugural study by the Canadian Community Newspaper Database Corporation (ComBase) found that 69% of Canadians read community newspapers. The ComBase survey found that readership of community newspapers exceeded that of dailies in every province except Ontario and Quebec. British Columbia had the highest community newspaper readership.

The article focuses on the advertising campaign of the Mississauga, Ontario-based Hewlett-Packard (HP) (Canada) Ltd. As part of a global advertising campaign that was introduced in November 2002, the company ran seven consecutive advertisements in the March 17, 2003 edition of the magazines 'Globe' and 'Mail's Report' on Business section. HP also published a double-page advertisement in all five sections of the March 19, 2003 edition of the 'National Post', as well as a full-page advertisement on the outside back cover of four of those sections. Created by San Francisco, California-based Goodby Silverstein & Partners and adapted for the Canadian marketplace by Publicis SA, the advertisements show how HP delivers technology solutions to clients including FedEx Corp., the Dreamworks film studio and the BMW Williams Formula 1 racing team.

The article offers information on the out-of-home advertising industry in Canada which is promoted by Out-of-Home Marketing Association of Canada (OMAC). It presents briefs on various forms of out-of-home media including horizontal and vertical posters, electronic messages, and backlit outdoor. It also contains charts depicting out-of-home media distribution in Canada.

Several appendixes are presented that show people's trend of reading community newspapers in Canada.

Reports on the launch of the initiative Community Media Canada (CMC) by Canada's community newspapers for increasing their share of $10.6 billion in the advertising industry. Benefits of CMC to advertisers; Other activity planned by community newspapers to reach out to advertisers; Tag line used in an advertisement created by Reactor Art & Design for CMC.

The article announces the recipients of the Craft Awards for Animation, Art Direction, and Cinematography in Canada including the "Different" from Girl Guides of Canada, the "Skinny" from Procter & Gamble Co. and "Find Yourself Here" from Department of Newfoundland & Labrador Tourism, Culture & Recreation.

Reports the offer of free videotapes for the newspaper subscribers of Global Television Network in Canada. Promotion of the digital services; Features of the tapes.