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- Source :
- Marketing Magazine; 10/3/2005, Vol. 110 Issue 32, p17-19, 2p, 1 Color Photograph
- Publication Year :
- 2005
-
Abstract
- The article discusses the efforts made by daily newspapers in Canada to lure readers and advertisers by thinking more like a community paper. To ensure potential readers and advertisers were aware of the change, The Star--one of 21 Ontario dailies owned by the Markham, Ontario-based Osprey Media Group Inc.--launched an advertising campaign of its own. Developed by TIC Advertising in Sudbury, Ontario, the campaign involved radio, television, newspaper and out-of-home using the tag line "Tour News Today."
- Subjects :
- NEWSPAPERS
COMMUNITY newspapers
ADVERTISING of newspapers
ADVERTISERS
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 110
- Issue :
- 32
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 18703832