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Paper towel duel resumes on ad front.

Source :
Marketing Magazine; 12/11/95, Vol. 100 Issue 46, p3, 1/9p
Publication Year :
1995

Abstract

Reports on the escalating paper towel advertising war between Scott Paper Co. and Procter & Gamble Co. (P&G) in Canada. Allegations by Scott of unfair product comparisons used by P&G; Comments from the companies' officials.

Subjects

Subjects :
PAPER products
MARKETING

Details

Language :
English
ISSN :
11964650
Volume :
100
Issue :
46
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
9601031452

Tools

Authors Abstract Subjects Details