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Canadian Tire mulls money changes.
- Source :
- Marketing Magazine; 03/13/2000, Vol. 105 Issue 10, p3, 1/6p, 1 Color Photograph
- Publication Year :
- 2000
-
Abstract
- Highlights Canadian Tire's plan of phasing out its Canadian Tire money. Possible offering of paper money in electronic format; Enhancement of consumer friendly format of the program; Inadequacy of paper money program in providing customer information; Potential backlash from customers.
- Subjects :
- PAPER money
CUSTOMER loyalty programs
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 105
- Issue :
- 10
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 2933514