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Sky high!

Authors :
Forde, Sherland
Source :
Marketing Magazine; 8/14/95, Vol. 100 Issue 30, p9, 2p, 1 Color Photograph, 1 Black and White Photograph
Publication Year :
1995

Abstract

Comments on the paper price hike in Canada and its impact on the publishing industry. Questions that need to be asked about the hike's potential for ruining the magazine industry; Supply and demand commodity environment of the paper market; Indications for technologies that will eventually create a `paperless' society; Means by which publishers mean to deal with the crisis; Recommendations for the industry.

Details

Language :
English
ISSN :
11964650
Volume :
100
Issue :
30
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
9509266356