Readers embrace community papers.

The Canadian Community Newspapers Association is telling media buyers and advertisers that its more than 700 properties are the place to be following the results of a national readership study by its research arm. The inaugural study by the Canadian Community Newspaper Database Corporation (ComBase) found that 69% of Canadians read community newspapers. The ComBase survey found that readership of community newspapers exceeded that of dailies in every province except Ontario and Quebec. British Columbia had the highest community newspaper readership.