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Paper price hikes push print media ad rates up.

Authors :
McElgunn, Jim
Source :
Marketing Magazine; 10/17/94, Vol. 99 Issue 38, p3, 1/6p
Publication Year :
1994

Abstract

Reports that the increase in paper prices may force Canadian newspaper and magazine publishers to raise advertising rates. Rise in newsprint prices in the United States; Possible advertising rate increases; Efforts on publisher to limit rate hikes.

Details

Language :
English
ISSN :
11964650
Volume :
99
Issue :
38
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
9411072870