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Paper price hikes push print media ad rates up.
- Source :
- Marketing Magazine; 10/17/94, Vol. 99 Issue 38, p3, 1/6p
- Publication Year :
- 1994
-
Abstract
- Reports that the increase in paper prices may force Canadian newspaper and magazine publishers to raise advertising rates. Rise in newsprint prices in the United States; Possible advertising rate increases; Efforts on publisher to limit rate hikes.
- Subjects :
- PAPER
NEWSPAPER advertising
ADVERTISING rates
PRICES
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 99
- Issue :
- 38
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 9411072870