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Toronto dailies hit by transit papers.

Authors :
Chilton, David
Source :
Marketing Magazine; 01/29/2001, Vol. 106 Issue 4, p4, 1/3p
Publication Year :
2001

Abstract

Reports the impact of the transit tabloids on the daily newspaper market in Toronto, Ontario. Effect of free dailies on paid newspapers; Occurrence of radical change in the newspaper readership scene; Increase significance of free daily newspaper readership.

Subjects

Subjects :
TABLOID newspapers
NEWSPAPER reading

Details

Language :
English
ISSN :
11964650
Volume :
106
Issue :
4
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
4138584

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Authors Abstract Subjects Details