Sky high!

Authors :: McElgunn, Jim
Source :: Marketing Magazine; 8/14/95, Vol. 100 Issue 30, p9, 2p, 1 Black and White Photograph
Publication Year :: 1995
Abstract: Presents excerpts from an interview with Magazines Maclean Hunter Quebec president Jean Pare on how publishers should respond to the increases that have occurred since early 1994 in the price of coated paper used to print magazines. Problem posed for larger magazines; Impact on advertising rates; Need for raising magazine quality.