Back to Search
Start Over
PAPER TIGERS.
- Source :
- Marketing Magazine; 1/24/2011, Vol. 116 Issue 1, p14-22, 6p
- Publication Year :
- 2011
-
Abstract
- The article presents several strategies for Canadian newspapers to be adopted in 2011 to make the news business more relevant to audiences and marketers. It suggests developing iPad software applications; using Daylife Inc., a service that allows editors to source news content from around the world and arrange it into attractive digital packages; and tracking the media consumption habits of readers.
- Subjects :
- NEWSPAPERS
MASS media
READING interests
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 116
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 57855743