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OUT OF PRINT.
- Source :
- Marketing Magazine; 10/26/2009, Vol. 114 Issue 20, p26-27, 2p, 2 Color Photographs
- Publication Year :
- 2009
-
Abstract
- The article examines the new ways introduced by Canada's newspaper publishers to generate higher revenue. The country's newspapers are opting for survival strategies such as piloting a luxury Mediterranean cruise and selling long-distance phone and Internet service. Canada's big daily papers such as Globe and The Toronto Star have adopted such strategies to generate higher revenue, which is lost to advertisements published online.
- Subjects :
- NEWSPAPER marketing
PUBLISHING
ADVERTISING revenue
MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 114
- Issue :
- 20
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 44925520