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Mags aim to beat paper price hikes.

Authors :
McElgunn, Jim
Source :
Marketing Magazine; 5/8/95, Vol. 100 Issue 18, p3, 1/5p
Publication Year :
1995

Abstract

Reports on Telemedia Communications magazine executives' development of plans to cope with the increase in the cost of coated paper in Toronto. Trimming of page sizes; Boosting advertising and editorial ratios; Employee downsizing.

Subjects

Subjects :
PAPER coatings
PRICES

Details

Language :
English
ISSN :
11964650
Volume :
100
Issue :
18
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
9506011357

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Authors Abstract Subjects Details