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Authors :
Hannam, Lisa
Source :
Marketing Magazine; 5/26/2008, Vol. 113 Issue 9, p14-14, 1/4p, 1 Color Photograph
Publication Year :
2008

Abstract

The article focuses on the decisions of the newspaper "Capital Times" and the periodical "InfoWorld," to end their print business and operate online. It reports that the publications are now solely running online, and mentions the differences in the figures of print and online advertisement revenues. It also discusses the statistics released by the Canadian Newspaper Association regarding print and online ad sales, and presents views of academician David R. Spencer on the future of print media.

Details

Language :
English
ISSN :
11964650
Volume :
113
Issue :
9
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
32576623