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CREATIVE EYE.

Authors :
Andréani, Daniel
Source :
Marketing Magazine; 4/14/2008, Vol. 113 Issue 6, p59-59, 1p, 4 Color Photographs
Publication Year :
2008

Abstract

The article evaluates several television (TV) advertisements in Canada. It questions the lack of authenticity in the advertisement for the Mazda 5 automobile. It details the problems with the advertisement for Cashmere toilet paper. It explains why the advertisement for Scream TV horror TV channel, though extremely silly is really good.

Details

Language :
English
ISSN :
11964650
Volume :
113
Issue :
6
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
31871330