Search

The patient support site has become a standard element of the drug marketing armory--offering patients C a mix of disease info, lifestyle tips, tools to manage their illness, maybe even [...]

Rheumatoid arthritis is a mysterious progressive autoimmune disease which strikes mostly women of child-bearing age, often suddenly, causing them to suffer wracking joint pain that renders them unable to perform [...]

The cartoon ladies looked as though they might have leapt from the pages of The New Yorker, but here they were, in Ladies' Home Journal, hawking the world's first orthopedic [...]

With sales forces feeling the pinch from physicians, Merck is turning to technology to realize efficiencies and help reps hit their targets. The firm has deployed tablet PCs to 5,000 [...]

Pharmaceutical companies spent $518 million advertising to doctors in 2005, according to research firm PERQ/HCI, and another $1.6 billion on magazine ads aimed at consumers, according to TNS Media Intelligence. [...]

While pharma's biggest players continue to wear their poker faces in the game of sales-force contraction, Wyeth has boldly laid its cards on the table, announcing a creative solution to [...]

What really keeps the custodians of the world's best-selling prescription drug awake at night? It's not so much the competition, nor is it patent exclusivity. What worries the relationship marketers [...]

Direct marketing has yet to live up to its potential in the pharmaceutical sector, but as the burden of pharmaceutical marketers shifts from acquiring patients to improving compliance and physicians [...]

Despite mounting evidence that DTC advertising provides a public health benefit by educating consumers, critics won't be quieted. Matthew Arnold looks at how the industry might better mold its message [...]

At a time when many pure pharmas are struggling and integration is the marketing buzzword du jour, Johnson & Johnson is steaming along with a diversified business and a decentralized [...]

Persuading British travellers that the railways are fit for use will be a tough call for operators. One year on from the Hatfield disaster and the subsequent ravaging of the [...]

Carole Armstrong-Hooper * Marketing director * Henkel Detergents UK After a career spent abroad, including nearly two decades marketing cosmetics in Germany and China, Henkel's Carole Armstrong-Hooper has returned to [...]

Anheuser-Busch has shifted its £10m UK media planning and buying task out of OMD UK into an in-house media division. Busch Media Group Europe, the media planning and buying arm [...]

Novartis, the pharmaceuticals to foods giant, is considering an overhaul of its global creative and PR agency roster. The company, whose brands include Ovaltine and Nicotinell, plans to bring agencies [...]

Littlewoods Leisure marketing director Robin Cairnes has left the football Pools operator just as it launches a major marketing offensive. Cairnes had been at Littlewoods for a year and looked [...]

Toyota has secured the sponsorship of ITV1's Formula One coverage in a £25m deal. The four-year agreement, which runs from 2002 to 2006, coincides with the launch of Toyota's F1 [...]

Unilever is expanding its Surf range and supporting a revamp of the brand's packaging with a £5m TV ad campaign with the strapline, 'Fresher for longer'. New products in the [...]

Littlewoods is making a comeback with a double jackpot and a sponsorship deal with ITV Sport. Will its bid to attract lapsed and new players succeed. If there was ever [...]

Fierce rivalry in the motor services sector has moved the AA to overhaul its brand and put its competitors on alert The Automobile Association's revelation that it is carrying out [...]

Chris Hawkens * Head of marketing * Skoda Auto A year ago, Skoda's Chris Hawkens was the toast of the UK marketing world. His rehabilitation of the much-maligned Czech marque [...]

Procter & Gamble is to replace its Pampers Premiums nappy range with a new line called Pampers Easy Ups. Like its main rival, Kimberly-Clark-owned Huggies, which relaunched in March with [...]

Let's face it: sex sells. And Marketing knows a sexy story when it sees one, even when it's buried in an otherwise inscrutable press release. So when an e-mail with [...]

Aeroflot's passenger numbers have fallen 76% since the Soviet Union was broken up. Matthew Arnold asks whether a rebranding can lure travellers to its improving service Aeroflot, whose customer numbers [...]

Gillette has switched its £56m global oral care account from New York-based Interpublic agency Gotham to Omnicom's BBDO Worldwide. In the UK, the move will see the creative account, encompassing [...]

The Business in the Community awards for excellence saw just how valuable CRM activity can be. Bettys & Taylors of Harrogate scooped the Cause Related Marketing Award at last week's [...]

Pharmaceuticals giants including GlaxoSmithKline, Eli Lilly, Novartis and Astra Zeneca are likely to get the green light to advertise dozens of prescription drug brands under a relaxation of European Commission [...]

Aeroflot, the Russian airline long derided for its poor service and safety record, has hired Identica Partnership to revamp its image. It is thought that the brand consultancy could look [...]

Companies looking to devise an ethical image need to pick their audience and message carefully. Philip Morris last week became the latest in a growing stable of beleaguered blue-chip multinationals [...]

BMW UK is rolling out the first campaign for its eagerly awaited Mini, based on the strapline 'Mini Adventures', as the model prepares to hit showrooms this weekend. The campaign, [...]

Wales Tourist Board (WTB) has hired the WPP-owned Red Cell network to handle its through-the-line advertising, with new work likely to position Wales as a lively destination as opposed to [...]

Thomson Holidays is the market leader, but for continued success in a competitive sector what can the company do to try to stand out from the travel crowd, asks Matthew [...]

With last week's election over, another era of party political ads will be consigned to the rubbish bin of history. Or will they? Can yesterday's ad campaigns remain productive? Shortly [...]

Honda is known in the UK for its reliability - a prosaic quality that makes it a favourite with older drivers. But will a new agency be able to adapt [...]

The vermouth market has been fading since the late-70s, but can a new ad agency help Martini, the category's top brand, rebuild its fading consumer base. In six years of [...]

Tobacco companies are having to create alternatives to their traditional brands in an attempt to revive a waning market. As their industry sinks into a deepening quagmire of judicial troubles, [...]

Abbey National's online bank, Cahoot, is undertaking its first member-get-member strategy, coupling a direct marketing programme with Amazon incentives. The campaign is being handled by WWAV Rapp Collins and its [...]

One year after Unilever bought Ben & Jerry's the quirky ice-cream maker's UK marketing chief has quit. But will the brand's values and fortunes exit with him, asks Matthew Arnold [...]

The London Motor Show is to break with tradition by doing away with lavish, branded stands for exhibitors. In response to the cost-cutting decisions of BMW, Volkswagen and Mercedes-Benz to [...]

Hoover and Procter & Gamble have joined forces for a cross-promotional press ad campaign to boost sales of Hoover's Six Inter@ct range of washing machines and P&G's new Ariel Liqui-tab [...]

As Psion realigns its business model and outs staff, Matthew Arnold asks whether it is enough to build the company's brand and boost its profits Flying high just a year [...]

Sales of branded drugs in the US rose 5.1% to $300 billion last year, according to IMS Health, as a break in major patent expirations and drug safety scares fueled [...]

AstraZeneca's Symbicort, the second-to-market ICS/LABA combo behind GlaxoSmithKline's Advair, faced an uphill battle on its launch in June 2007, squaring off against a firmly entrenched competitor that created and dominated [...]

[ILLUSTRATIONS OMITTED] Crestor has had the science on its side, but the brand has also benefited from savvy marketing, helping to vault sales of the drug 19% for the first [...]

Euro RSCG Life muddled through a turbulent year, hit by bad luck and personnel issues but buoyed by a phenomenal series of launches, including that of Pfizer's Chantix, and the [...]

Medical World Communications chairman Jack Hennessy has dismissed a federal whistle-blower lawsuit alleging mail fraud as 'old news,' claiming the alleged infractions occurred prior to the publisher's acquisition of those [...]

TOTAL GLOBAL PHARMA promotional spending fell 3.4% to $92.2 billion in 2011, according to Cegedim Strategic Data, led by a 4.7% decline in detailing spend. Pfizer remains the industry's top [...]

LBI, A BIG European indie digital agency network, is opening up a healthcare marketing shop in the US, seeing opportunity in Publicis' increasing domination of the digital health space. LBi [...]

GLAXOSMITHKLINE has launched new commercials for Alli, just in time for holiday overeating remorse. The TV spots--a 30-second (Bread) and 15-second (Latte) spot--emphasize Alli's ability to 'block about 25% of [...]

SOCIAL NETWORKS are a 'Wild West' of medical misinformation, a study has found. More than one in four comments on Facebook diabetes communities is promotional in nature, generally for unapproved [...]