142 results on '"Arnold, Matthew"'
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2. Tailor made marketing: aided by the digital revolution, patient marketing programs are getting increasingly personal, with greater levels of customization aimed at differentiating products and keeping patients on therapy Matthew Arnold reports
3. Out of the box: the formerly sleepy business of marketing devices and diagnostics is getting much savvier amid technological innovations, empowered patients and an evermore complicated healthcare system, reports
4. Interactive forces: Merck has taken the hi-tech route to improving efficiency in the field, while other firms experiment with promising new approaches to targeting and detailing physicians
5. Drug money: in an increasingly competitive and strictly regulated market, pharmaceutical marketers are turning to original photography to differentiate their products
6. Flexible forces
7. Directing compliance: patient non-compliance in the statin category alone costs pharma companies billions in lost revenues. Matthew Arnold looks at how Pfizer and others are pushing the boundaries of relationship marketing to keep patients on board and on track
8. Direct delivers 5 factors driving direct marketing
9. Damned if it works; Damned if it doesn't. (DTC Diagnosis)
10. J&J shows the way
11. Specialties take on greater role; Lengthy roster of drugs make education a larger part of marketing plans
12. Rail industry plans a comeback
13. Bringing Henkel home
14. Anheuser-Busch moves £10m media in-house
15. Novartis looks to shift global agency rosters
16. Littlewoods boss in exit as lottery TV campaign airs
17. Toyota in £25m deal to back ITV1 F1 coverage
18. Surf expands line amid redesign of packaging
19. Can Littlewoods Pools challenge the lottery?
20. AA sets sights on brand expansion
21. Marque of respect
22. Pampers Easy Ups to rival Huggies
23. See man to win big Ibiza trip
24. Can Aeroflot become a credible airline brand?
25. Gillette awards global £56m activity to BBDO
26. CRM shows its winning ways
27. EC to ease prescription drug ad rules
28. Aeroflot looks to shed worst airline image in revamp
29. Walking the ethical tightrope
30. BMW UK unveils debut ads for new-look Mini
31. Wales tourism calls for 'lively' ads by Red Cell
32. Will Thomson's tactics help it to be distinctive?
33. General erection error puts Tories in pole position
34. Can Honda engineer a sexier marque image?
35. Can Martini prosper in a declining category?
36. The changing habits of tobacco Arms
37. Cahoot in customer referral scheme
38. Is Ben & Jerry's losing its bohemian appeal?
39. Motor Show abandons branded stands
40. Hoover links with Ariel for £1m ads
41. Will Psion's restructure take its brand forward?
42. When generics attack: US branded drug sales saw a modest bump in 2009, but maybe hold off on the champagne, because generics are still surging and another wave of big patent expirations is right around the corner, Matthew Arnold reports
43. Breathing easy
44. For Crestor' an 'Ah-hah'
45. Euro RSCG life: overcame a year of challenges and uncertainty with impressive launches and bold future plans
46. Whistle blower: Medical World Communications is unequivocal in its defense against federal mail fraud charges, but the case has raised eyebrows among medical journal advertisers
47. Pfizer, Crestor lead 2011 promo spend
48. LBi launches digital health shop in US
49. GSK launches new Alli spots
50. Online groups are hotbed of promotion
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