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Surf expands line amid redesign of packaging

Authors :
Arnold, Matthew
Source :
Marketing. September 13, 2001, 4
Publication Year :
2001

Abstract

Unilever is expanding its Surf range and supporting a revamp of the brand's packaging with a £5m TV ad campaign with the strapline, 'Fresher for longer'. New products in the [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.78902744